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Scroll-progress stopwatch inspired by Ryan Mulligan’s scroll-driven animation experiment and adapted for this WordPress resource template.

Guides

Small Business Website Launch Planner

A launch planner for small business sites covering content readiness, WordPress settings, forms, QA, redirects, analytics, and handoff details.

small business

This planner gives small business teams a clear path from final revisions to launch, with enough structure to reduce missed details without burying the process in ceremony.

Use this when

  • A new WordPress marketing site is close to launch.
  • Several people are responsible for content, forms, and approvals.
  • The team needs a practical handoff between build and go-live.

Launch planning checklist

  • Confirm page content, navigation labels, and footer details.
  • Check business information, service areas, contact details, and legal links.
  • Test forms, email routing, analytics, and conversion actions.
  • Review redirects from old URLs where needed.
  • Prepare post-launch access, training notes, and support expectations.

Before launch

  1. Confirm hosting, SSL, DNS, and backup access.
  2. Review site title, tagline, favicon, and social preview basics.
  3. Check production URLs and remove local or staging references.
  4. Verify admin users and remove temporary accounts.
  5. Confirm analytics and search visibility settings.

After launch

  • Submit and verify key forms again.
  • Check important pages while logged out.
  • Monitor redirects, analytics, and contact form delivery.
  • Schedule a review after real traffic and client edits begin.

Quality check

  • Identify one launch owner for final approval.
  • Keep a rollback note for hosting or DNS changes.
  • Separate urgent launch items from post-launch polish.