Website Project Kickoff Questionnaire

Use this when

• A new website, landing page, or block system project is starting.
• The team needs to clarify scope before estimating or building.
• Content, approvals, and technical constraints are still fuzzy.

Project overview

• What is the main goal of this project?
• What problem should the new page, site, or feature solve?
• Is this a new build, redesign, cleanup, or extension of an existing site?
• Who needs to approve the final work?
• What does success look like after launch?

Audience and content

• Who is the primary audience?
• What action should visitors take?
• Which pages, sections, or content types are required?
• Is final copy ready, in progress, or still being planned?
• Are there existing pages or assets that need to be reused?

Design and interface needs

• Are there approved designs, wireframes, or brand guidelines?
• Are there existing components or blocks that should be reused?
• Which responsive states need extra attention?
• Are there examples of sites or interfaces that feel close to the desired direction?

Technical requirements

• Does the project require forms, filters, custom post types, or third-party integrations?
• Will editors need reusable fields, blocks, or templates?
• Are there accessibility, performance, or browser support requirements?
• Does the work need to fit into an existing WordPress theme or plugin setup?

Approval and launch details

• What is the desired launch date?
• What needs to be reviewed before launch?
• Who will enter or maintain content after handoff?
• What post-launch support or documentation is needed?

Quality check

• Separate must-haves from future enhancements.
• Flag dependencies before development starts.
• Translate answers into build tasks, not just notes.